G'Day UK 2009

Australia has announced the UK launch of a new ‘Super Manuka’ honey that has twice the potency of any previous manuka honey. The groundbreaking honey, produced from bees that feed off rare coastal ecosystems in sub-tropical Eastern Australia, has already created quite a buzz, being described by one Australian Government report as "The best natural antibiotic in the world".

The antibacterial honey, called ‘Berringa’, has been proven to have remarkable health and medical potential and measurably outstrips its well-known manuka honey cousin from New Zealand. Researchers at the University of Wales, Cardiff, who tested honey from around the world for medicinal properties commented: “The greatest antibacterial effect was seen in the Australian Jellybush honey (Berringa), with New Zealand manuka and pasture honeys also showing effects but at a significant lower level than those seen in Jellybush.”

Australia is one of the world’s leading nations when it come to science, health and R&D and this latest UK launch comes only weeks ahead of an Australian initiative in the UK called G’dayUK, which aims to raise the profile of Australia’s contribution and success within the science sector.

Giles Tilley, Director of the Medibioactive Honey Company who produces the honey comments “This is a really exciting product for the medical industry especially at a time when antibiotic resistance to bacteria is becoming a major worldwide problem. The unique qualities of this 'Super Manuka' honey are the direct result of Australia's rich and diverse landscape and it is just another great example of how Australia is at the forefront of R&D. With the backing of initiatives such as the forthcoming G'dayUK in June, great discoveries such as Berringa now have the opportunity to be promoted across the UK and Europe which is fantastic news”.

Commenting of Australia’s ability to develop such innovative products, Kylie Hargreaves, Senior Trade Commissioner for Australia, based in London, said “Australia is one of the most diverse and most unique landmasses on the planet. We have more plant, mammal, birds, reptiles and amphibians than over 90% of the world's countries - many of which are found no where else on Earth. So it’s hardly surprising that one of the most exciting recent discoveries in honey comes from a country with such unique flora and fauna. Australia's bio diversity and its advanced scientific capabilities, will hopefully continue to lead to new discoveries like these for many years to come."

On top of the health benefits, UK honey lovers are also in for a sweet surprise as this ‘Super Manuka’ is a natural super-food that is deliciously tasty whilst still having an abundance of antioxidants, minerals and of course helpful antibacterial properties.

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www.berringahoney.com.au

For more information on Berringa, research, samples, and stockist details, please contact:
Graham Satchwell, Science Pharma Limited
Email graham.satchwell@sciencepharma.co.uk
Phone 0845 658 89 08, or 07881 956881, or 01264 889116

About G’dayUK:
G’dayUK 2009 is supported by the New South Wales, Queensland, Victorian, South Australian and Western Australian State Governments, Austrade, Qantas and Tourism Australia inconjunction with the Department of Foreign Affairs and Trade, Wine Australia, Australian Business and key private sector sponsors.

For more information on G’dayUK, please contact:
Ann Burton, CUBE Communications
Tel: 0208 401 5506; Email: ann@gday-uk.co.uk; Website: www.gday-uk.co.uk
www.gday-uk.co.uk