G'Day UK 2009

Australia unveiled plans today to strengthen links with the UK, announcing the launch of the inaugural G’dayUK initiative. Highlighting the unique range of skills, resources and opportunities offered by Australia, the heavy-weight burst of activity aims to reinforce business and consumer partnerships between the two nations through a series of events covering four main areas: trade & investment, food & wine, migration and tourism.

Planned for 24 June – 30 June 2009, G’dayUK forms part of a broader strategy by Australia to continue to develop its relations with some of the world’s most powerful economies including the USA, which recently hosted the sixth G’dayUSA in January 2009. Philip Aiken, the former BHP Petroleum chief and Chairman of the Australia Day Foundation and Australian Business, who has been instrumental in seeing the project come to fruition commented: “G’dayUK 2009 is about nurturing and strengthening trade and business ties between Australia and the UK, and promoting Australia as a dynamic and world-class player on the international stage. It is expected that this concept will grow in importance and scope in future years”.

Whilst G’dayUK has a serious message, the week will also be a vibrant celebration of uniquely Australian products, people, places, businesses, skills and attitude and an invitation for the British to get involved. A stellar cast of well-known Australians, including politicians, business leaders, artists, winemakers and chefs will showcase Australia as a modern, energetic and desirable business and leisure destination.

G’dayUK 2009 is supported by the New South Wales, Queensland, South Australian, Victorian and Western Australian State Governments, the Australian Trade Commission, Qantas and Tourism Australia in conjunction with the Australian High Commission, Wine Australia, Australian Business and key private sector sponsors.

For further information please visit www.gday-uk.co.uk

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January 2009
Chris Mitchell, CUBE Communications
Tel: 020 8401 5508 Email: chris@gday-uk.co.uk