
G'dayUK aims to bring 'Down Under up here' at Selfridges' flagship store on Oxford Street, London. The iconic retailer will be hosting a number of Australian-themed G'dayUK activities to help raise the profile of Australian food & wine.
Visitors to Selfridges’ Wonderbar will have the opportunity to sample premium Australian wines through the bar’s innovative enomatic machines which offer a wide range of wines by the glass. Australian Dawn Davies, Selfridges Wine Buyer, will also be adding a touch of ‘Down Under’ to the store’s wine shop using themed displays and VIP wine tastings with well-known wine personalities.
For shoppers looking for a bite to eat, Michelin-starred chefs Shane Osborn & Brett Graham will be creating an Australian-themed food & wine menu exclusively for the Selfridges Gallery Restaurant using produce that will be available in the Selfridges Food Hall to purchase. There will also be exclusive promotions and sampling opportunities on selected Australian produce within the Food Hall giving customers even more reason to ‘Go Australian’.
Full details of all the activities happening in Selfridges will be announced over the coming weeks so please do keep checking for updates.